While you’ll usually find me at the latest soft opening or hitting the lounge in a two-piece, one-button with a tie and a square, part of keeping on your toes and making sure you have Full Access to all that life has to offer is mixing it up and making sure to get your dose of the Other Side.
Occasionally that means taking a few days off the regular gig, loading up the truck with some of the crew, hitting the plug, coping a few stashes that will get you through the weekend, and then bouncing to a local festival.
We stumbled on these a while back, and have proven to be a ludicrous business that concentrates the demand in one area for a few days. Suitable for a captured audience, we jack the price and walk away with the bank to throw away on some other ventures.
The next level move here is not the festival itself. It’s the combination of professional and pleasure interests. These are kind of advanced moves because usually people feel the need to keep them separate. The pinnacle of combination that we’ve reached as society is Happy Hour, which is mostly wack and only useful for putting in time with the 9-5 crowd when you need to close some extra deals for the quarter or get an in at the company that is across the street.
Since we’ve moved past that in to a realm where most people don’t tread, there are some things that we’ve learned from long experience that may be useful to the entrepreneur working to make his mark at the local event space.
1 . Pick money
Figure out what you’re doing there and why. Since my first love is Green, and the second is Gold, followed by Fine Black Women, the main reason I’m ever at one of these things is to stack that cash. So of course that means the focus is business. Scope that and don’t loose sight of your reasons for being.
2. Figure out your clientele
Ideally you have looked at the landscape or have a decent idea of where your customers are going to be kicking it. If not then you’re a few steps behind and probably want to get up on Game.
3. Make your pitch
Since we are Notorious like Biggie in the streets, we’ve got folks coming up to us to solicit, but when you are just starting out you’re going to have to make the First Step. A good way is with casual use and a quick intro to a “Connect” that is hanging around in the shadows.
4. Collect your earnings
The one con (and not the Big Shop that opened up down the street from my spot, no connection) to the festival deal is that there are too many opportunities to flash your cash and watch all the hard end scratch end up down the tubes. Get some discipline and bring your own drink cause that is a different kind of racket.