Every so often, because you’ve got a full social card, you will get asked out to a dinner that is more about Moving Numbers than Crunching Numbers.
You want to make sure to make room for these kinds of events. Luckily, they get booked early enough that you can pencil them in a few weeks in advance. It’s an advanced move here to make sure you’re booked for the upcoming weeks with these so that you have some convenient outs to dodge a dinner with a fly model chick and her wack friend that homegirl has been trying to set up.
Once you’ve got the something on the calendar, you’re going to want to put in a full day of deal making and capping ahead of your dinner so you are Peaking at the right time. This will involve scheduling some In-Persons, catching a Red Eye and going on No Sleep to a 8am Board Meeting to lock down a big contract. Then you could roll to serve up the Dominicana down the block from the spot you’re crashing who has been looking for the work. Then posting up since “you’ve got a bit of time on your hands” for a session. Then getting in some minor One on One action and crossing her up a few times before taking it to the Rack.
You’ll roll to your pad to check in and get Pieced Out. Drop in a custom fitted Dark Charcoal and Deep Purple tie and throw on some AEs. Knock back a few of the 12-year at the lounge down the street from your spot and put in some face time with another client who is a Regular there.
Don’t loose time talking business. Leave enough so that you can show up to the Event once it’s full. This is so you can hit the place with maximum effects. Get some intros to all the movers and shakers, make sure to drop seeds for later but have too many new people to meet.
Put everyone on ice for now as you make your way around. Get a drink in your hand. Preferably a Tempranillo. Make the rest of the rounds and get back to thank the host for the invite. Spend some time solidifying that relationship and making sure everything is good with the Account.
Roll back to some of the cards you dropped early and pick up anything you’ve got. Get in with a few Private Equity folk and some others that are looking in to Alternative Investments. Drop some knowledge about those topics and set up some other follow up meetings based on needs that one or two of the group have.
In a sense, events like these are compounding. You get the initial dividends of putting in face time with your group, but should also get some extra returns from any connections you make with friends of friends of friends. The benefit is that almost everyone is a Heavy in their own way, so you don’t have to waste time. The atmosphere is meant for Talking Shop, so come correct and expand the business is the MO.
After you make a few rounds, they’ll bring out the main courses, and you’ll cop your assigned seat. People take special care to mix up the tables, so you’ll likely end up next to even more business connects. This is on purpose to make sure the conversation keeps going. Extract the basic data from everyone about what they do, then start making connections.
The rest of the night should go in to a haze of wine and good conversation. At the end of the night, make sure to dap up your hosts and thank them for the good party. This will get you on the list for the next one. Do any last follow ups that you need to with the stragglers. If there happens to be a fly girl or two left then of course you will offer to bounce to the bar you’ve got on lock down the street. That is another story, for another day.